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Marketing & Content
Bringing together strategy, storytelling and visual content, my work spans social media, editorial, affiliate marketing and digital brand development. From managing content calendars and creating short-form video to writing editorial features and developing shoppable content, I focus on creating a cohesive and engaging presence across platforms.
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Editorial & Copywriting
Writing and editing fashion, lifestyle and event-focused content for What2WearWhere, collaborating with Karen Klopp and Hilary Dick on editorial features and Guest Diary contributions for New York Social Diary, from research and concept development through SEO and digital publication.
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Social Media & Content Strategy
Creating and managing cross-platform content for Instagram, LTK, and LinkedIn, including content calendars, copy, graphics, Reels and short-form video.
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Affiliate & Shoppable Content
Creating curated, shoppable fashion content for LTK and Amazon, translating seasonal trends, editorial stories and event dressing into engaging product edits.